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Intro


Every. Word. Counts.

Content Design & Strategy

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Intro


Every. Word. Counts.

Content Design & Strategy

 

Tom Hewitson is a content designer and copywriter based in London, UK. 

He has helped some of the world's most iconic brands to find their voice and communicate with impact. 

He works with start-ups, brand-led businesses and is an approved supplier on the UK Government's Digital Services Framework.

 
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How I Can Help


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How I Can Help


HOW I CAN HELP

Whether it's an onboarding flow, an email marketing campaign or redesiging your entire IA, I've worked on a wide range of content challenges and have the experience to help you achieve your goal. Below are just a few of the problems I help my clients solve.

 

Defining and articulating value

I help start-ups, small businesses and large organisations use content to find and test product-market fit. I work with teams to decide
on a consistent framing and brand based on the product's goals.

Choosing a name

I help founders and marketers to manage the complex process of choosing a product name. I generate options based on the product goals, engage with stakeholders and implement a framework for producing consensus.

Developing voice and tone

I help marketers and designers to define the brand's personality and language that will reflect it. I produce guidance and examples for copywriters so they can easily write in the brand's voice.

Content driven design

I help UX, UI and Product Designers to incorporate content requirements from the start of the design process. I use a collaborative and iterative approach to support exploration while clearly articulating the content challenges to be solved.

Embedding a content process

I help businesses create or analyse their content process and make smart choices on where to target resources. I work with in-house content teams to align publishing with demonstrated user needs and business opportunities.

Building a content team

I help start-ups and small businesses to put content at their heart by hiring and training content staff. I support hiring managers with skill assessments and employees taking on content projects through one day training workshops.

 
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Contact


Say hello.

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Contact


Say hello.