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Intro


Every. Word. Counts.

Conversation DesiGN

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Intro


Every. Word. Counts.

Conversation DesiGN

 

Tom Hewitson is a freelance conversation designer based in London, UK. 

He has created chatbots and voice assistants for some of the world's most iconic brands. 

He works with start-ups, brand-led businesses and agencies. He was recently listed as #9 in '100 Bot People to Watch' by Chatbots Magazine.

 
 
 
 
 

WHAT I DO

Whether it's training a machine learning model, scoping business logic or designing conversational interactions, I've solved a wide range of conversation design challenges for businesses large and small.

 

VALIDATE HYPOTHESES

I'll use rapid prototyping and research to test product-market fit and uncover opportunities.

 

DEFINE AND ARTICULATE VALUE

I'll frame your bot's proposition to resonate with customers, investors and talent.

 

DESIGN experiences

I'll use storytelling and UX techniques to create a user journey that's engaging and authentic.

 

TRAIN YOUR MODEL

I'll create high-quality NLP training data so your bot works from day one.

 

GIVE YOUR Bot A VOICE

I'll develop a pitch-perfect tone that brings your chatbot to life and supports your brand.

 

PICK THE RIGHT NAME

I'll help you find a name for your bot that supports your current and future goals.

 

 

 

ABOUT ME

I started my career as a journalist at the Daily Telegraph before moving into the digital operations team.

After a year-long break to travel the world, I joined Lonely Planet.

I worked as part of the 'experiments' team to come up with a new revenue model and then managed the editorial team that implemented it.

After the sale of Lonely Planet to NC2 Media, I decided to leave and found my own travel-related start-up. 

Unfortunately, despite testing well, we couldn't raise the investment needed to make it a reality.

Instead, I joined the Money Advice Service (a not-for-profit promoting financial behaviour change). 

I worked with subject matter experts to redesign the retirement journey to make it easier to use. I collaborated with academics from UCL to design 'nudges' into it that promoted behaviour change.

I talked about this work and a new content strategy approach I was using that went a bit viral within the industry.

A few weeks later Facebook invited me for lunch and asked if I'd join as a content strategist.

I worked on several projects to encourage users to share that eventually became the various 'Stories' products.

I was also lucky enough to get early access to Facebook M.

I instantly saw the potential of bots and products where words were the interface.

I realised that companies would want chatbots and voice assistants and that they'd need people to design them.

Being a writer who works in UX, I knew I had the skills they'd need so I decided to start my own conversation design consultancy.

Since then I've designed bots for clients from small startups to billion dollar companies and even the government. 

 

London Messaging Bots

I also run London's largest monthly bot meetup called London Messaging Bots. Previous sessions have involved talks from Facebook, Microsoft, Amazon plus some of the coolest startups around.

If you're in London and interested in bots why not come along to the next one?

Alternately, if you're interested in doing a talk please drop me a message below.

 
 
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Contact


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Contact


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